From Glamour to Grazia… what’s the difference? I was expecting a similar format but instead it was full of surprises.
Grazia, part of Bauer Media, is a fast and fashionable weekly mag that prides itself to be the first to hear about fashion. So what a perfect time to do work experience with them but London Fashion Week!
On arrival at the huge offices on Shaftsbury Avenue in London, the nerves hit me and outfit doubts took over. After a few outfit changes that ended up as a ‘floordrobe’, I went for a simple black skinny jean my trusty brogue heel boots and a sheer white blouse underneath a tailored black blazer. Perfect office attire and hopefully good enough for Grazia Advertising and Creative team!
After meeting their very stylish Associate Media Director I was given a tour of the huge office that not only included Grazia but More! Heat, Closer and FHM. What more could I ask for!?
I was allocated a few jobs and invited to a fabulous event launching their AMAZING new Fashion Issue. The event was held in Soho the next morning at a beautiful hotel, filled with champagne and breakfast treats. Grazia showed the clients at the event the Grazia LIVE film of the Editorial team creating their biggest ever issue. It was great to meet lost of people in the industry and have an insight behind the glossy pages and the gorgeous advertorials we see gracing our magazines.
Check out how amazing the flowers were, goodie bags and life size Grazia letters at the event!!
After week one I was well and truly ‘magged’ out! Bringing home all of Bauer’s magazine, the tube journey home flew by. I was looking forward to my second week especially as I was assisting at a shoot for the magazine as well as attending a few meetings with Director of Creative Solutions Amanda, such a lovely lady and she taught me lots about the ins and outs of a creative pitch and presentation to create promotion pages within Grazia.
I was SO excited to be the first to see their Fashion Issue ( 1 Day Early!!) and the following weeks gorgeous issue hot off the press!
The shoot held at Lemonade Factory (such a fab name!) was brilliant. Between the stylist and the make-up artist, to the producer and director the models looked beautiful and the shots were perfect. The promotion shoot was for Gok Wans new glassesrange with specsavers… I was found more than once trying on the new specs!
Grazia were lovely and after the last few weeks I feel well and truly ready for my next glossy experience! Next week: Instyle and Marie Claire!